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Why This Book Matters
Flair bartending has shaped generations of bartenders - yet its story has never
been properly documented in one place. This book exists to preserve that history
From the early pioneers to modern competitors, it captures the people, moments and evolution
that built flair bartending into what it is today — without
turning it into a manual or a trend piece.
This is a long-form, carefully curated record of the culture, created for bartenders who care
about where the craft came from
Documented Properly
Built by the Industry
Made to Be Kept
500 pages of full-colour photography, interviews and archival material — designed to last and to be revisted.
Written and curated by the people who lived flair bartending — not observers from the outside.
Hardcover, custom slipcase, and premium print quality created as a permanent reference, not a disposable read.
What's Inside the Book
Dedication in print for those who have felt the thrill of Flair, understand the struggle, and made this craft their own
01
The Origins
Where flair began
02
The Rise of Competition
From bars to stages
03
The People
Those who shaped the craft
Early influences, first pioneers, and the foundations that shaped flair bartending before it became a recognised discipline.
The growth of competitions, routines, styles, and formats and how they pushed flair forward globally.
Profiles, interviews, and stories from bartenders who defined eras, inspired generations, and moved flair forward.
04
The Evolution
Styles, trends, and change
05
The Culture
Beyond the botttle
06
The Visual Archive
Rare and unseen imagery
How flair adapted over time technically, creatively, and culturally without losing it's identity.
Community, friendships, travel, and the shared language of flair that connects flair bartenders worldwide.
Hundreds of full-colour photographs capturing moments, performances, and behind-the-scenes history, many never before seen.
500+ pages · Full colour throughout · Hardcover · Custom slipcase
Who This Book Is For
Dedication in print for those who have felt the thrill of Flair, understand the struggle, and made this craft their own
Bartenders Who Live Flair
Industry Legends and Pioneers
Fans and collectors of the Craft
Active and competitive bartenders who live flair as both a craft and culture.
The people who built this movement brick by brick and continue to push it forward.
Those who appreciate the art of Flair bartending and want to own a piece of history.
Created by Experts, Trusted by Legends
This book is created by the people who know Flair Bartending best, and backed by those who built it.
Marco Canova & Tom Dyer
Decades of Flair Bartending experience and global influence. Direct access to the archives, bartenders and stories no one else can reach.
Amazing to see the stories of world top flair bartenders documented for the first time ever. I really can’t wait to read it.
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Tomek Malek
4 x WFA Gold Level
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Trusted by the Industry's Best
I’m eXtremely excited to read this book. Tom and Marco are the perfect people to bring this project to life, and two true flair champions I respect immensely. This book is a real big move for our industry.
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Michael Moreni
WFA Gold Level
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Flair Bartending has waited for 40 years for a book like this to exist. It's a tribute to the artform
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Andy Collinson
WFA Co-Founder
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Nicolas Saint-Jean · Christian Delpech · Ken Hall · Neil Garner · Tomek Malek · Vladymyr Buryanov · Marek Posluszny Alexander Shtifanov · John Mescall · Danilo Oribe · John Bandy · Tug Van Den Burgh · Mike McLean · Dario Doimo
PAGE COUNT
501 pages
NUMBER OF ILLUSTRATIONS
Over 300
LANGUAGE
English
RELEASED IN
January 2026
DIMENSIONS
W 210 × L 285 × D 60 mm (≈ 8.3 × 11.2 × 2.4 in)
MATERIALS
Cover: 180 g art paper, full color, mounted on 1200 g premium cardboard Matte film lamination
Interior: 128 g coated art paper, full color printing
Each book housed in a custom protective slipcase
ISBN
978-1-0369-2496-6
WEIGHT
2.8kg (6.2 lb)
AUTHORS
Marco Canova and Tom Dyer
Order-Details
Secure your copy of the limited edition first batch
£49.95
Pre-sale Price
Worldwide Shipping
Tracked and insured shipping to anywhere in the world
Ships 19 January 2026
Order now to be sure to get yours first.
Secure Your Copy
Limited print run exclusively for the first 1000 orders
Free Bookmark
First 1000 orders receives a limited edition bookmark
Peace of Mind Guarantee
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Receive tracking info when your order is dispatched
Damaged or lost shipments replaced at no extra cost
Cancel anytime before shipping for a full refund
Pay in your own local currency
A must have for any Flair Bartender enthusiast
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The first and only book of it's kind
A premium coffee table style book.
500+ pages
300+ rare images, photos and illstrations
Custom slipcase
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